Being an overweight man with a mild sweet tooth who's been on Atkins off and on over the past two years, I can attest to Diet Rite. At first I was wary, but was happily surprised at the taste. I'd rate regular Diet Rite's sweetness between Coke and Pepsi. Of the other flavors, I've only been able to try kiwi strawberry, red raspberry, orange and white grape. I'm a little iffy over white grape, but the others are pretty dernd good. Hopefully someone out there can comment on the other flavors Diet Rite offers, as it seems they don't carry them in my neck of Michigan.